What a customer is worth
Average order value, lifetime value and what it costs to win somebody.
User guide
These guides describe implemented workflows. You still need an account and access to the product; individual features can have separate requirements.
Where: Dashboard, Analytics
- Average order value, over a rolling window, counting money you actually realised.
- Lifetime value by the month a customer first bought, so you can see whether newer customers are worth more than older ones.
- Cost per acquisition, from ad spend you enter yourself.
Before you continue
A cohort too young or too small refuses to state a lifetime value, and says which of the two stopped it. A month with no recorded spend shows no cost per acquisition rather than a zero, because zero spend would imply infinite return.