Your first forty products, and the four details each one needs

A buyer who cannot find the size has a question you could have answered before she arrived. Start with a manageable collection and give each product the detail someone needs to make a decision.

I sold financial products for twenty years to people who read the fine print. The ones who bought were not the ones I had charmed. They were the ones whose questions I had answered before they asked. A storefront is the same conversation with no one standing in the room, so the page has to carry the answers.

The four details

Material and make. Not "premium quality". Cotton or linen, hand-block or screen print, brass or plated. The specific word is the one a buyer can check against the photograph and against the price.

Size, with a number. A chart with centimetres beats a label with a letter. If the thing comes in one size, say what that size is and what it fits.

The delivery promise, as a date range, not a mood. "Ships in two working days, delivered in four to six" is a promise a buyer can plan around. "Fast shipping" is not.

What happens if it is wrong. The returns line sits next to the buy button on every shop that takes returns seriously, because the moment of doubt is the moment before the press, not after the parcel arrives.

Why forty

Forty is a working limit for this exercise, not a sales formula or a weekend target. Pick fewer if your products need more care. The useful constraint is a collection you can photograph, measure and check properly before adding the next batch.

Try this with one product today. Open its page on your phone and ask someone unfamiliar with it to find the material, measurements, arrival estimate and returns terms. Note every hesitation. Fix those answers before copying the pattern across the collection.